Explore BrainMass

Competitive Positioning Aspects Based on Strategy

What might be the competitive positioning aspects impacted by Product and Brand strategies? Give examples.

© BrainMass Inc. brainmass.com July 18, 2018, 10:52 am ad1c9bdddf

Solution Preview

Competitive positioning is how a company differentiates itself and its products from others in the market. It is used to increase sales by offering customers a particular value or cache. Product and brand strategies impact the competitive positioning in many ways. For instance, Rolls Royce has decided it wants to be at the very high end of automotive marketing, appealing to those drivers (or those with drivers!) ...

Solution Summary

This solution discusses competitive positioning aspects impacted by product and brand strategies. It provides examples and aAPA formatted reference.