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Segmentation and Targeting

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Choose the following comparisons - iPhone vs. Droid

1) Describe iPhone and Droid target market and positioning.

(2) Contrast and compare the target and positioning strategies of iPhone and Droid.

(3) Now imagine one of the companies wants to create a product or service for a new target market. How would this strategy affect consumer perceptions?

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Choose the following comparisons - iPhone vs. Droid
1) Describe iPhone and Droid target market and positioning.
The iPhone target market is individuals who use new technology and use technology to make a statement. These are the individuals that want to make a statement about themselves. The iPhone target market is made of users that look for fulfillment of status, style and a sense of belonging. The target market is made up of people that are trendy. The positioning of iPhone is that of the elite phone. The phone that belongs to the in people is the positioning of iPhone

The Droid target marketing is that of persons that are looking at the features of new technology products and are willing to evaluate the relative advantages of the product. Another target market of Droid is the business segment. This is very different from the strategy of iPhone. The ...

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