Purchase Solution

Healthcare Marketing Aspects

Not what you're looking for?

Ask Custom Question

Could someone help with this problem / with health care marketing experience

One very important aspect of marketing is target marketing. This is focusing and channeling a marketing approach towards a very specific niche market. Read the Opening Example on page 218 and 219 of the text for this course Strategic Marketing for Health Care Organizations. The example details how an effective marketing strategy was targeted towards individuals aged 70-79. Data purported to show that this age group was less likely to fall and injure themselves if given a physical regimen that increased balance, strength and stamina, thereby reducing healthcare costs associated with injuries. The fitness program was later coined S.A.I.L (Stay Active and Independent for Life) and has been very popular as well as successful in reducing fall rates among this age classification.

The Opening Example readings presents offers a concrete example of market segmentation, market targeting, and market positioning. This example is taken from the public sector (the Washington State Injury Prevention Program). Using the methodology employed in this example, sketch out a segmentation- targeting-positioning strategy that a private suburban hospital can employ to attract patients to its cardiology unit, with its heart-disease prevention and treatment program. (Two pages or more)

Attachments
Purchase this Solution

Solution Summary

Healthcare marketing aspects are examined.

Solution Preview

Using the methodology employed in this example, sketch out a segmentation- targeting-positioning strategy that a private suburban hospital can employ to attract patients to its cardiology unit, with its heart-disease prevention and treatment program.

In reference to (you) sketching out a market segmentation that is capable of targeting patients for the cardiology unit, it is important that (you) emphasize the heart-disease prevention and treatment program as the product, which will inform potential patients on the specific service that is being offered as well as the benchmarks and competitive standards that make (your) hospital program more desirable for patients and insurers. I will emphasize the necessity to ensure that the organization's goals are broadly ...

Purchase this Solution


Free BrainMass Quizzes
Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.