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    One very important aspect of marketing is target marketing. This is focusing and channeling a marketing approach towards a very specific niche market. Read the Opening Example on page 218 and 219 of the text for this course Strategic Marketing for Health Care Organizations. The example details how an effective marketing strategy was targeted towards individuals aged 70-79. Data purported to show that this age group was less likely to fall and injure themselves if given a physical regimen that increased balance, strength and stamina, thereby reducing healthcare costs associated with injuries. The fitness program was later coined S.A.I.L (Stay Active and Independent for Life) and has been very popular as well as successful in reducing fall rates among this age classification.

    The Opening Example readings presents offers a concrete example of market segmentation, market targeting, and market positioning. This example is taken from the public sector (the Washington State Injury Prevention Program). Using the methodology employed in this example, sketch out a segmentation- targeting-positioning strategy that a private suburban hospital can employ to attract patients to its cardiology unit, with its heart-disease prevention and treatment program. (Two pages or more)

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    Using the methodology employed in this example, sketch out a segmentation- targeting-positioning strategy that a private suburban hospital can employ to attract patients to its cardiology unit, with its heart-disease prevention and treatment program.

    In reference to (you) sketching out a market segmentation that is capable of targeting patients for the cardiology unit, it is important that (you) emphasize the heart-disease prevention and treatment program as the product, which will inform potential patients on the specific service that is being offered as well as the benchmarks and competitive standards that make (your) hospital program more desirable for patients and insurers. I will emphasize the necessity to ensure that the organization's goals are broadly ...

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    Healthcare marketing aspects are examined.

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