Marketing Channel Strategies
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Using a health care provider that you are familiar with, discuss the function and flows that needs to be performed by that provider's marketing channel. Give specific examples to support the response (use reference).
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Solution Summary
The identification in marketing channel strategies within a business approach that influences behavior, such as, a healthcare provider to connect with their targeted demographic audience of patients.
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In healthcare, the marketing channels are intermediaries' initiatives to forming three main areas for execution:
1. Providing value
2. Performing a function
3. Expectations of an economic return that comes full circle.
In the healthcare industry, the usage of:
a. A network of medical doctors
b. Healthcare facilities
c. Third-party medical vendor - assists in providing value through referrals
d. Or acceptance of certain healthcare insurance company's payment structure.
One example; ...
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