Distribution channels, push strategies, & related topics
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1. What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?
2. What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?
3. What does the term "noise" mean in marketing? With so much advertising "noise" in the marketplace, how can a company ensure its message is heard?
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Solution Summary
1. What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?
2. What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?
3. What does the term "noise" mean in marketing? With so much advertising "noise" in the marketplace, how can a company ensure its message is heard?
Solution Preview
1 - A distribution channel includes each step in the route that goods take to get from the company to the customer. Our distribution channel makes up how our products are moved, and how they successfully get to where they need to be. The distribution channel must be coordinated with logistics, which is the movement of goods, in a structured manner. The relationship that exists between both elements must be strategically planned or else there will be a breakdown in the movement of goods, which will result in a loss of time and money for the company. Geographical location affects selection of distribution channels because a company would strive to have the distribution channels ideally located within the proximity of the next part of the distribution ...
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