Push and Pull Distribution Strategies
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What are some differences between push and pull distribution strategies? Give some examples.
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Solution Summary
This solution discusses several differences between push and pull distribution strategies. Examples are provided.
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1. What are some differences between push and pull distribution strategies? Give some examples.
Marketing theory distinguishes between two main types of promotion strategies: push and pull strategies. That is, to sell an offering you must effectively promote and advertise it.
• The PUSH STRATEGY maximizes the use of all available channels of distribution to "push" the offering into the marketplace. This usually requires generous discounts to achieve the objective of giving the channels incentive to promote the offering, thus minimizing your need for advertising.
Example: Push Strategy
For example, in a "push" system the consumer does not request the product to be developed; it is "pushed at" the end-user by promotion. An example of this is a perfume product. Women do not request to smell a fragrance they ...
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