Marketing in Health Care - Push and Pull strategies
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Question 1: Compare the difference between the push strategy and the pull strategy in the channel of distribution. Assess how are they used with regard to the pharmaceutical industry today? Evaluate which approach seems to be used with greater frequency: push or pull? Assess why is this the case?
Question 2: There are several alternative pricing strategies, such as bundled pricing or price skimming. Identify three such strategies, define each one, and provide an example showing how they can be implemented in the health care context.
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Solution Summary
The main difference between push and pull strategy is that it lies in how consumers are approached. Push strategy promote products by pushing them onto people.
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Compare the difference between the push strategy and the pull strategy in the channel of distribution. Assess how are they used with regard to the pharmaceutical industry today? Evaluate which approach seems to be used with greater frequency: push or pull? Assess why is this the case?
Question 1: Compare the difference between the push strategy and the pull strategy in the channel of distribution.
The main difference between push and pull strategy is that it lies in how consumers are approached. Push strategy promote products by pushing them onto people. An example is that Push strategy displays sales at your grocery store. In contrast, pull strategy is the concept to establish a loyal following and draw consumers into the products. An example are the BMW and Porsche, which no longer need to be advertise because consumers come to them. Push strategy is the "promotional strategy where business take their products to the customers." In contrast, pull strategy takes the reverse approach in that its goal is to get the customers to come ...
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