Promotional push strategies
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What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?
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The similarities between the promotional push and pull strategies are that in both the cases promotion is used. It may be in the form o advertisements, sales promotion, public relations/publicity or personal selling. For instance, advertising campaigns can be used before the launch of the product using a pull strategy or advertising campaigns can be used after the channels have been filled with the product corresponding to a push strategy. What differs is the timing and the focus of promotion. For ...
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