Promotional Push and Pull Strategies
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What are the similarities and differences between promotional push strategies and promotional pull strategies?
What is an example of a situation in which an organization would use a push strategy?
What is an example of a situation in which an organization would use a pull strategy?
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A push strategy creates consumer demand for a product by using the company's sales team and direct promotions to consumers by the retailer. An example of this would selling cell phones. The manufacturer uses the promotion of the cell phone providers to ...
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