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Examples of Push/Pull Promotions

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Marketers can choose from two basic promotion mix strategies - push promotion or pull promotion. Find examples of companies that use each of these strategies.

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This solution gives examples of push promotions and pull promotions. It includes two links.

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A "push" promotional strategy is when a company uses their sales force and trade promotions to create demand for their product. Examples would include new products from most food manufacturers: Snus products from RJR and Phillip Morris, Fuze from Coca Cola, discounts on ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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