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push and pull strategies

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1. Identify some of the strategies the owner of a pharmacy might employ to increase product contact. Provide examples of both push and pull strategies.

2. Describe two different types of marketing tactics used by magazine publishers to increase subscriptions. Which tactic is the most effective? What makes it effective?

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Identify some of the strategies the owner of a pharmacy might employ to increase product contact. Provide examples of both push and pull strategies.

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1. One of the push strategies to increase product contact is in store advertising and promotions regarding the product. It will gain immediate attention from the consumer and thus, boost the demand for the product. For example, a banner in the store or details about a promotion scheme will gain the attention of the buyer.

Pharmacy can also deploy strategies like ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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