Explore BrainMass

Explore BrainMass

    International Marketing

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Describe when you would use push promotions. Include examples.

    © BrainMass Inc. brainmass.com November 30, 2021, 4:10 am ad1c9bdddf

    Solution Preview


    Please find below my solution that you can use in responding to your homework.

    Thank you for patronizing BrainMass.

    Your OTA
    Push strategy of promotion is used when the manufacturer convinces the retailers to stock their product by concentrating on product promotion on these retailers. At this stage, a combination of promotional mix strategies are being used towards the retailers so that they can push the product to the consumer through personal selling, direct mail, and other methods.
    In the push strategy, the manufacturer directs all its efforts at resellers and it becomes ...

    Solution Summary

    320 words; 4 references; Push and Pull strategies with examples