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    What is the importance of strategic planning in international marketing? Should international marketing strategy vary from country to country? Why or why not?

    © BrainMass Inc. brainmass.com March 4, 2021, 9:16 pm ad1c9bdddf
    https://brainmass.com/business/marketing-strategy/strategic-planning-229877

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    Strategic planning ensures that an organization involved in international marketing is able to handle the complexities, dynamism and risks of international marketing with ease ...

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    What is the importance of strategic planning in international marketing?

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