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strategic planning

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What is the importance of strategic planning in international marketing? Should international marketing strategy vary from country to country? Why or why not?

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What is the importance of strategic planning in international marketing?

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Strategic planning ensures that an organization involved in international marketing is able to handle the complexities, dynamism and risks of international marketing with ease ...

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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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