Compare and contrast strategic and tactical planning. Give and example of each from your own life experience.© BrainMass Inc. brainmass.com October 16, 2018, 9:44 pm ad1c9bdddf
Strategic planning takes place primarily in business activities. Within business, strategic planning may provide overall direction strategic management to a company or give specific direction in such areas as:
Human resource/organizational development strategies
Information technology deployments
Strategic planning is mainly of ...
Solution discusses the differences between strategic and tactical planning.
Comprehension of Term Strategic versus Tactical
1. Pretend you are the #8 company in the bath soap business. Your company, Merit Enterprises, makes CLEANLY Soap, a product BRAND that has a 2.3% market share in an industry that is growing about 1.9% a year, mostly due to population growth. Over the past five years, your market share has very slowly eroded from a high of 2.6% to its current 2.3%. Sales the past two years have been essentially the same. CLEANLY Soap does provide a small net profit of $4M per year on sales of $62M.
Your VP of Marketing has conducted her weekly staff meeting and she has put things cleanly on the line. The President has asked her to increase profits. Your VP, after the meeting, asked you to have a cup of coffee with her... as she wanted to gain your perspectives as to what should Merit Enterprises do with its CLEANLY Soap. Your role at Merit Enterprises is Manager of Strategic Directions, responsible for mapping out the company's STRATEGIC marketing direction and overall profitability. In your role, you work with marketing managers for the different product lines, including Dale Williams, marketing manager for CLEANLY Soap.
Given the situation provided you, how would you approach this situation? As you answer, demonstrate your comprehension of the term strategic vs. tactical. As you look at your TOTAL approach, what, too, are potential risks and benefits of your approach?