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Strategic vs. tactical planning

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Compare and contrast strategic and tactical planning. Give and example of each from your own life experience.

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Strategic planning takes place primarily in business activities. Within business, strategic planning may provide overall direction strategic management to a company or give specific direction in such areas as:

Financial strategies
Human resource/organizational development strategies
Information technology deployments
Development projects
Marketing strategy

Strategic planning is mainly of ...

Solution Summary

Solution discusses the differences between strategic and tactical planning.

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Comprehension of Term Strategic versus Tactical

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Your VP of Marketing has conducted her weekly staff meeting and she has put things cleanly on the line. The President has asked her to increase profits. Your VP, after the meeting, asked you to have a cup of coffee with her... as she wanted to gain your perspectives as to what should Merit Enterprises do with its CLEANLY Soap. Your role at Merit Enterprises is Manager of Strategic Directions, responsible for mapping out the company's STRATEGIC marketing direction and overall profitability. In your role, you work with marketing managers for the different product lines, including Dale Williams, marketing manager for CLEANLY Soap.
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