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Patient Confidentiality in Data Capture for Marketing

Identify two ways that healthcare organizations perform marketing related data capture that do not violate any regulatory stipulations. Analyze and how these might change in the future and why.

Solution Summary

This document explains two methods of data capture that can be used for marketing purposes in healthcare, that do not violate patient confidentiality. The key in gathering data is to consider the types of data being obtained and how to protect the most personal data that identifies a patient. The discussion also includes some examples of the types of data that can be collected that do not violate confidentiality and that do not utilize the types of personal information that identify a specific patient. 280 words.