Data Capture for Marketing in Healthcare
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Identify two ways that healthcare organizations perform marketing related data capture that do not violate any regulatory stipulations. Analyze how these might change in the future and why.
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The solution includes an analysis of how healthcare organizations perform marketing related data capture and for what purposes without violating HIPAA regulations.
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Any marketing strategy depends on the analysis and evaluation of consumer personal related information. This analysis identifies specific relevant concerns that need to be address by the institution. For many years, health care organizations have been implementing marketing information systems as a basis for decision making in specific areas (EM). This system relied on the use of data base information collected through a variety of methods that included observational, experimental, survey research and manually input of previously collected hospital de-identified data (Berkowitz,1996).
However, the implementation of the electronic medical records (EMR) provides a unique pool of clinical and general data that can facilitate research. Accessing the data for clinical purposes has barely any limitations as long as it is within the scope of the use of protected health information. However the use of that data for marketing evaluation does not required the patient consent and is not restricted by the HIPAA privacy ...
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