Detail two examples of what health insurance companies decided to do to help with marketing appeal and positioning to consumers regarding choices and selection of a health care plan? Support your discussion with two examples from real life. Include two APA citations from scholarly resources to support the ideas you express in your posting.
Health insurance companies have tried various strategies to increase marketing appeal to consumers and providing better choices of health care plan. Some of these strategies include customer advisory groups and using web as a sales tool.
Customer advisory groups consist of physicians, patients, insurance brokers, or other relevant individuals that meet regularly with the insurance company administrators to provide ideas on improving marketing or clinical strategies that improve outcome (Gombeski, 2010. These groups provide a forum for building trust with consumers ...
The expert examines health insurance companies decided to do to help with marketing appeal is examined.