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Emotional Appeal in Advertising

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What is the role of emotional appeal with effective advertising creative?

Would you consider humor to be an important element for effective advertisements?

Why or why not? In what circumstances might humor not be appropriate?

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Solution Summary

This solution dealt with giving examples of emotional appeal, and how humor is best used depending on the location of the company, and the audience for the advertising.

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Emotional appeal is effective when it comes to advertising. For example, if a person is confident in the commercial with a specific product, then the audience is more likely to buy it. However, if the individual is sad in the commercial, then the product is less likely to get bought. This is true when it comes to marketing because a person can decide on whether or not have a part in a particular business or ...

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