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Emotional Versus Rational Appeal in Consumer Advertising

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Please comment regarding which is more effective in consumer advertising: an emotional appeal or a rational appeal.

2) Please share an example of a consumer product or service that relies on:

a) an emotional advertising appeal

b) a rational advertising appeal

3) Why do you think the appeals in 2a and 2b were used for the product examples you gave?

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Solution Summary

The solution discusses which is more effective in consumer advertising: an emotional appeal or a rational appeal.

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Both the forms of advertising are effective and depend totally on the type of product advertised and the target market it wish to communicate.

Example of an emotional advertising appeal:
Cola brands such as Pepsi and Coca Cola often use emotional advertising appeals in their global ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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