Emotional Versus Rational Appeal in Consumer Advertising
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Please comment regarding which is more effective in consumer advertising: an emotional appeal or a rational appeal.
2) Please share an example of a consumer product or service that relies on:
a) an emotional advertising appeal
b) a rational advertising appeal
3) Why do you think the appeals in 2a and 2b were used for the product examples you gave?
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Solution Summary
The solution discusses which is more effective in consumer advertising: an emotional appeal or a rational appeal.
Solution Preview
Both the forms of advertising are effective and depend totally on the type of product advertised and the target market it wish to communicate.
Example of an emotional advertising appeal:
Cola brands such as Pepsi and Coca Cola often use emotional advertising appeals in their global ...
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