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Ads and Emotional Strategies in marketing

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What ads employ strategies that would make decisions very emotionally driven and remove the rational questions that might drive the prospect elsewhere?

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This detailed solution describes advertisements that use strategies to emotionally drive the consumer toward certain products. It includes examples as well as links to support the solution.

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Most ads use strategies to tie in the consumer's emotions to the need for the product. Emotion is more important than information (http://www.psyarticles.com/emotion/advertising-message.htm). Here are some examples:

- car ads: some show the happy family in the SUV, others the long, curvy road with a sports car. Neither of these ads depicts safety features, gas mileage numbers, or cost of insurance. The purpose of the advertisement ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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