A marketer must decide whether to incorporate rational or emotional appeals in its communications strategy. Describe conditions that are more favorable to one or the other.
at least 250 words,APA form with a reference.© BrainMass Inc. brainmass.com October 25, 2018, 8:33 am ad1c9bdddf
A rational argument uses logic to shape a consumer's view of a product, whereas an emotional appeal relies on a connection with the consumer's feelings for effectiveness. The rational appeal tries to interest the consumer with the attributes of the product. Consider some of the advertisements that you are familiar with: an airline will often tell you how much legroom you will enjoy as well as well as the company's on-time rating. In contrast, an advertisement ...
This solution discusses the conditions that best support rational versus emotional appeals in marketing communications strategy. APA formatted references included.
Consumer Behavior: Value of fear appeal in marketing messages
What is the value of fear appeal in marketing messages? Is this a fair way to market to consumers? Why or Why Not? What alternatives could be available for a marketing strategy?View Full Posting Details