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Robbinsdale Hospital Advertising Appeal

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Robbinsdale Hospital is one of two hospitals among the six facilities in the city to have an intensive care (Level III) nursery. This facility is tailored to treat infants suffering from severe medical complications upon delivery. The program director is deciding whether to use an emotional or rational appeal and advertising copy. What are the considerations in this decision?

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The expert examines Robbinsdale Hospital Advertising Appeal. The emotional and rational appeal in advertising copy is determined.

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Robbinsdale Hospital is one of two hospitals among the six facilities in the city to have an intensive care (Level III) nursery. This facility is tailored to treat infants suffering from severe medical complications upon delivery. The program director is deciding whether to use an emotional or rational appeal and advertising copy. What are the considerations in this decision?

Advertising tries to take an objective appeal especially in healthcare but to be competitive must often take the subjective side. When making an emotional appeal for advertising this can have a backlash if a ...

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