Marketing Strategy and Media Objective for New Product Scenarios
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Please see attached Company and its three new products scenario.
1. Write a clear advertising media objective.
2. Define the advertising strategy.
3. Script: Define the target audience.
4. Draft the creative message and how it will appeal to your target market.
5. Describe the media mix and how you will reach the target market.
6. Define two traditional media, two digital media options and one other medium that you believe will best appeal to your target market. Justify your choices.
7. Create a one-year media calendar with specific media
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Solution Summary
This solution discusses the marketing strategy in 489 words with a one-year media calendar provided in an attached Word document. All references used are included.
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1. Write a clear advertising media objective.
The advertising media objective is to create a strong awareness of the brand Sof-A-Logue.com. Everyone in the USA should know about the new products Book-logues, Read-a-logue, and Coupon-a-logue.
2. Define the advertising strategy.
The advertising strategy of Sof-A-Logue.com is driven by three objectives of promoting awareness of the company and its three products, stimulating sales, and setting up an image of being an honest company. The strategy will be use appropriate media, content, and delivery to convey the products' unique features and create a favorable image of Sof-A-Logue.com.
3. Script: Define the target audience.
The target audience will be Americans, aged 18-65, who surf the internet, who are sophisticated, love learning, and yearn for education.
4. Draft the creative message and how it will appeal to your target market.
The message for Book-logues: " Every book in your hand", for Read-a-logue "learn the best in ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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