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Advertising Strategy Considerations for New Product Promotion

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With the idea of developing an advertising strategy for the promotion of a new product, what are some things to consider?

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The solution examines advertising strategy considerations for new product promotions.

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In present scenario, advertising plays a significant role in the promotion of the products and services of any company. There are various types of strategies to promote the product in the market but advertising strategy has its own importance (Advertising strategy, 2006). Setting advertising strategy is very essential step that should be taken by the company. The advertising strategy consists of mainly two elements e.g. creating advertising messages and selecting the media for advertising ...

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