Purchase Solution

Considerations in an Advertising Strategy

Not what you're looking for?

Ask Custom Question

Assume you are developing an advertising strategy for the promotion of a new product. What are some things you should consider? Why is having a strategy behind advertising important?

Purchase this Solution

Solution Summary

The importance of having an advertising strategy as well which factors one must consider when drafting such a strategy is explained here in 515 words.

Solution Preview

Assuming that our target market has already been identified at this point, several of the main points to consider will be based on the target market. We would look at our target market, and determine where our target market is the most likely to see our ad, and in what locations. If our target market is parents, and our product is a baby product, our locations to consider will include stores like Babies R Us, and advertising during events that focus on babies and children, including advertising our product on television during morning cartoons. Our strategy will take into account our budget for our new product advertising, and our efforts will be based on the amount of our budget. We do not want to go over budget, as it would ...

Purchase this Solution


Free BrainMass Quizzes
Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Change and Resistance within Organizations

This quiz intended to help students understand change and resistance in organizations