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Global Communications and Advertising Strategy

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1. Assume you are developing a global communications strategy for the promotion of a modified or new product or service. What are some things you should consider? Why?

2. Name a global advertising campaign you believe was successful. What made this campaign successful? Name an unsuccessful global advertising campaign. What made this campaign unsuccessful? Why is it important to evaluate communications and sales effects in a global market?

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This solution discussed new product development, global communication strategy and global advertising campaign. 491 words.

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1. Assume you are developing a global communications strategy for the promotion of a modified or new product or service. What are some things you should consider? Why?

What I would consider when it comes to developing a global communications strategy for the promotion of a new product or service is important. I would create a commercial that is eye-catching and gets the target audience attention. This is not an easy task because not everyone is going to get convinced right away, but I do believe that these types of advertisements can make all the difference in which to bring in sales or not depending on how it is conducted to reach others. For example, if the advertisement is appropriate for the culture, then people are going ...

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