The reality of advertising
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Identify a message in advertising. Describe how you perceive the message of the advertisement. Try to determine the reality of the advertisement. Distinguish between your perception and the reality of the message.
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Solution Summary
This solution explains the difference between the perception of advertisements and the purpose of advertisements. The sources used are also included in the solution.
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Step 1:
The message in advertising identified is "The Best Drink Created Worldwide". This is the advertising message of Pepsi. My perception of the message of the advertisement is that Pepsi has been created by using inputs from different parts of the world. It can also mean that Pepsi has been created by using research conducted all over the world. My perception is effected by the word "created". ...
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