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What is the relationship between advertising and sales?

Organizations are constantly trying to find ways to measure the effects of advertising on sales. Others say it is rarely possible to make this connection. Why it is so difficult to establish a relationship between advertising and sales?

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It is difficult to establish a relationship between advertising and sales for a few different reasons. One of the main reasons is because even though many companies try to establish a relationship between the two departments through different means, the two departments are ...

Solution Summary

This solution explains why it is difficult to establish a relationship between advertising and sales.

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