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Marketing : CPM and Current trends in advertising

1. What is CPM? Why is CPM important? What are some of the differences between "total cost of CPM" and "advertisement versus the CPM rate"?

2. What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior currently being affected?

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Advertisement and CPM

Answer 1
CPM is known as cost per mile that is used in the formulation of advertising strategies. It is used for measuring advertisement cost in terms of cost per thousand spectators. CPM is important for an organization to address and prepare marketing and advertising strategy on the basis of cost for adding customers (Mohr, Sengupta & Slater, 2009). It is important for the firm in terms of calculating expenses of advertising campaign. CPM plays an important role in enhancing sales and profitability of the organization through adopting correct strategy for advertising and attracting viewers (Belch, 2003). CPM is also important for the organization in terms of enhancing the performance of the organization in an efficient manner (Kelley & Jugenheimer, 2008).

Total cost of CPM refers cost of adopting a specific media outlet to communicate the firm's message to its viewers or end users in an effective manner. On the other hand, CPM rate refers the cost or rate of advertising or media for advertising that woks on thousand viewers (Belch, 2003). These two terms are quite different from each other. Differences between them can be discussed as follow:

- Total cost of CPM is calculated on the basis of all over targeted customers. On the other side, ...

Solution Summary

CPM and current trends in advertising and marketing are examined.