Explore BrainMass

Explore BrainMass

    The Importance of CPM

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    What is CPM? Why is CPM important? What are some of the differences between 'total cost of CPM' and 'advertisement versus the CPM rate'?

    © BrainMass Inc. brainmass.com March 4, 2021, 10:29 pm ad1c9bdddf

    Solution Preview

    CPM means Cost per Mil or much popularly known as "cost per thousand impressions or ad views." It uses the Latin word mille in its acronym, Cost Per Mil, wherein mil/mille means thousand. It is an advertising campaign that is effective in reaching potential customers on the Web. The CPM advertising campaign allows the advertiser to buy a set amount of impressions. An instance of the ad appearing on a certain Web site would mean that the ad has an impression. CPM is used not only online but also in radio, TV and other advertising forms. It sets its ad rates at the cost of 1,000 views in contrast to hiring an ad network which gives the company a fixed cost for an advertising campaign.

    Compared to traditional ...

    Solution Summary

    457 words; 4 references; CPM defined and its importance discussed; includes sample computation of how to get total price paid in CPM.