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    Competitive Profile Matrix for McDonald's

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    Monitoring competitors' performance and strategies is a key aspect of an external audit.

    Please assist with at least 500 words prepare a Competitive Profile Matrix that includes McDonald's, Burger King Holdings, and Yum! Brands, Inc. Please use the attached if needed

    © BrainMass Inc. brainmass.com October 10, 2019, 8:15 am ad1c9bdddf
    https://brainmass.com/business/strategy-and-business-analysis/competitive-profile-matrix-mcdonalds-615888

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    Please help me with at least 500 words
    Monitoring competitors' performance and strategies is a key aspect of an external audit.
    Please assist with at least 500 words prepare a Competitive Profile Matrix that includes McDonald's, Burger King Holdings, and Yum! Brands, Inc. Please use the attached if needed

    Competitive Profile Matrix for McDonald's
    McDonald's YUM Burger King
    Critical Success Factors
    Weight
    Rating Weighted Score
    Rating Weighted
    Score
    Rating Weighted
    Score

    Brand Name
    0.10
    4
    0.40
    3
    0.30
    3
    0.30

    Product Quality
    0.09
    4
    0.36
    3
    0.27
    3
    0.27

    Public Image
    0.07
    3
    0.21
    3
    0.21
    3
    0.21

    Market Share
    0.09
    4
    0.36
    3
    0.27
    3
    0.27

    Value Based Pricing
    0.05
    3
    0.15
    3
    0.15
    3
    0.15
    Innovation & Process Technologies
    0.03
    3
    0.09
    2
    0.06
    2
    0.06

    Advertising
    0.06
    4
    0.24
    2
    0.12
    3
    0.18

    Market Expansion
    0.07
    4
    0.28
    4
    0.28
    4
    0.28

    Customer Service
    0.06
    3
    0.18
    3
    0.18
    2
    0.12

    Market Capital
    0.05
    4
    0.20
    3
    0.15
    2
    0.10

    Sales ...

    Solution Summary

    * Sample of a Competitive Profile Matrix (CPM) for McDonald's, Burger King & Yum
    * CPM defined
    * Steps in constructing a CPM
    * 542 words
    * 5 non-APA references

    $2.19