Competitive Profile Matrix for McDonald's
Not what you're looking for?
Monitoring competitors' performance and strategies is a key aspect of an external audit.
Please assist with at least 500 words prepare a Competitive Profile Matrix that includes McDonald's, Burger King Holdings, and Yum! Brands, Inc. Please use the attached if needed
Purchase this Solution
Solution Summary
* Sample of a Competitive Profile Matrix (CPM) for McDonald's, Burger King & Yum
* CPM defined
* Steps in constructing a CPM
* 542 words
* 5 non-APA references
Solution Preview
Please help me with at least 500 words
Monitoring competitors' performance and strategies is a key aspect of an external audit.
Please assist with at least 500 words prepare a Competitive Profile Matrix that includes McDonald's, Burger King Holdings, and Yum! Brands, Inc. Please use the attached if needed
Competitive Profile Matrix for McDonald's
McDonald's YUM Burger King
Critical Success Factors
Weight
Rating Weighted Score
Rating Weighted
Score
Rating Weighted
Score
Brand Name
0.10
4
0.40
3
0.30
3
0.30
Product Quality
0.09
4
0.36
3
0.27
3
0.27
Public Image
0.07
3
0.21
3
0.21
3
0.21
Market Share
0.09
4
0.36
3
0.27
3
0.27
Value Based Pricing
0.05
3
0.15
3
0.15
3
0.15
Innovation & Process Technologies
0.03
3
0.09
2
0.06
2
0.06
Advertising
0.06
4
0.24
2
0.12
3
0.18
Market Expansion
0.07
4
0.28
4
0.28
4
0.28
Customer Service
0.06
3
0.18
3
0.18
2
0.12
Market Capital
0.05
4
0.20
3
0.15
2
0.10
Sales ...
Purchase this Solution
Free BrainMass Quizzes
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.
Motivation
This tests some key elements of major motivation theories.