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    Internal Factor Evaluation Matrix for McDonald's (IFE)

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    Develop an IFE Matrix for McDonalds. Summarize your observations, including strategic implications as a result of the IFE and Financial Ratio analysis.

    © BrainMass Inc. brainmass.com June 4, 2020, 2:58 am ad1c9bdddf
    https://brainmass.com/business/business-management/491270

    Solution Summary

    This solution includes an actual IFE Matrix (diagram) and a full explanation of the IFE for McDonald's (including references). The solution explores internal strengths and weaknesses and how they can be used for strategic planning for the company while analyzing relevant finanical ratios.

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