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Apple Inc. External and Internal Opportunities and Threats

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Hi I have to list 5 opportunities and threats of external and internal facgtors (an External Factor Evaluation (EFE) Matrix) and Internal Evaluation Factor (IFE) matrix). I'm having a hard time coming up with them. Can someone please help? I've attached what I have so far.

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Apple Inc. External and Internal Opportunities and Threats are examined.

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Threats: Apple being an innovator must assure their level of confidentiality. There is the possibility of insiders (or previous employees) leaking information to the outside can be damaging to their operation and technological secrets. Additionally, there is the threat of product substitution from competitors. In this high technological market, competitors are creating products with similarity and priced for less. The IT consumer can have affordability and satisfaction. With the release of the IPhone, Apple consumers waited diligently to purchase the IPhone only to be disappointed ...

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