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Competitive profile matriz for Pfizer

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For MBA student: Identifies the Pfizer pharmaceutical major competitors and its particular strengths and weakness. A sample Profile Matrix is provided in page 17 and 18 of the included file.

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Strategic Plan on Pfizer, Inc.

A. Long Term Objectives : In addition to long term objective also address following areas: Profitability, Productivity, Competitiveness, Employee development and relations, technical leadership, and public responsibility.
B. Strategic analysis and choice: In this section you should discuss: Generic Strategies, Matched Pairs Analysis, and Grad strategies.
C. Action Plan : The action plan should be directly traceable to the long term objectives.

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