Explore BrainMass
Share

Explore BrainMass

    Trends in the Pharmeceutical Industry

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Research three forces or trends from the remote or industry environment. For each force or trend selected, discuss the following in a 350-word synopsis: (A) a detailed description of the force or trend, (B) the relevance of the force or trend to your chosen organization, and (C) your chosen organization's strategic adaptability for the force or trend. Thus, each team member should have three 350-word synopses, one for each force or trend, which provides the information identified. APA ONLY

    © BrainMass Inc. brainmass.com October 9, 2019, 10:16 pm ad1c9bdddf
    https://brainmass.com/business/strategy-and-business-analysis/trends-in-the-pharmeceutical-industry-214704

    Solution Preview

    For the purpose of this assignment, I will choose Pfizer Pharmaceuticals, the leading global player in pharmaceuticals industry.

    Let us discuss each of three forces or trend one by one that affects Pfizer Pharmaceuticals

    We will first choose economic factors for Pfizer. Just like any other global corporation, recession or boom in the economy has negative or positive impact on operations of companies like Pfizer. Recession has negative impact on government grants, funding or spending on healthcare, reduced spending on healthcare by consumers, etc. Similarly, during boom time, spending on healthcare increases, government provides more grant for healthcare research, etc.

    In order to combat such economic fluctuations, the best way for companies like Pfizer is to diversify their operations in multiple countries across the world, so that depression in one economy is offset by boom in another one. For example, during tough times in USA, Pfizer can concentrate on fast growing emerging markets like India and China. Similarly, cost cutting initiatives can be introduced by setting up offshore manufacturing and R&D bases to combat recession in key markets.

    Pfizer can also concentrate on spending heavily on R&D during boom times to bring new and novel drugs on a regular basis and ...

    Solution Summary

    For the purpose of this assignment, I will choose Pfizer Pharmaceuticals, the leading global player in pharmaceuticals industry. This solution discusses economic, social and technological factors that affect this industry. This solution is 775 words.

    $2.19