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Management: Internal Analysis and SWOT (McDonald's)

What are some of the best strengths of McDonald's that has enabled its vision to come to life?

What are its biggest competitive advantages?

What internal weaknesses exist?

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What are some of the best strengths of McDonald's that has enabled its vision to come to life?

The two or three biggest strengths of the company are its immense size and financial strength of McDonald's. In addition, the company has a well recognized name and brand recognition. The presence of McDonald's in more than 115 countries.

The double arched M symbol is one of the best known trademarks in the world. It is recognized and respected as a sign of American business. In several countries that favor American products the brand name of McDonald's was enough to draw customers to its stores (3).

One of the greatest strengths of McDonald's is its ability to manage restaurants all over the world so that there is uniformity of quality and the offering of a standardized menu. McDonald's actually has part of the restaurants owned by it and partially owned by franchisees. McDonald's strengths lie n its ability to monitor and control these restaurants. It has to use different strategies for ...

Solution Summary

The solution gives 633 words on the internal weaknesses, competitive advantages and biggest strengths of McDonalds.

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