Explore BrainMass

McDonald: SWOT Analysis

We are going to perform a strategic audit of McDonald's Company.


Please write a report after performing an internal analysis of McDonalds.

Internal Company analysis

Strengths and weaknesses

SWOT analysis

Solution Preview

The response addresses the queries posted in 769 words with references.

//Before writing about the strategic audit of McDonald's Company, we have to understand the importance of strategic audit. Then, we will discuss about the Company overview, which will assist in analyzing its market potential and performance. So, firstly we will discuss about the importance of strategic audit under the heading of Introduction, for example://


SWOT analysis is used for strategic and marketing analysis of any organization. An investment decision is made by analyzing both quantitative and qualitative sides. It helps the firm to formulate firm's corporate strategy in line with the opportunities existing in the environment. The growth potential and the profitability of the industry are the two major determinants of industry attractiveness.

McDonald' the top international retailer for foodservice. It has over 30,000 local restaurants providing 52 million people with world class fast-food in more than 100 countries every day. Independent and local franchisees own and operate over 70% of McDonald's restaurants worldwide. It doles out some of the favorite foods all around the world - World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. (About McDonald's..., 2006)

//After analyzing the ...

Solution Summary

560 Words, APA Format