Study in depth concepts in the Background Materials in order to apply them to facts in the case.
Read the following articles about McDonald's and conduct additional research.
Perform a SWOT analysis at McDonalds
Identify and analyze some of the main strategic choices McDonald's made, at all levels (business, functional, corporate, global)
Compare the growth strategies at McDonald's and Wal-Mart.
Write a 3 page paper answering the questions above.
McDonald's decided to re-define growth and rather than expand horizontally, decided to grow based on existing locations.
The response addresses the queries posted in 1347 words with references.
//Prior to discuss the strategies and other aspects of the company, it is indispensable to understand the background of the company. This will help the user to have a good knowledge of the company and its business operations. In the initial stage, first part of the discussion is contented with the introduction of the company as under//
McDonald's is one of the chief international retailers in providing foodservices to its customers. There are more than 30,000 local restaurants which cater nearly about 52 million people every day by providing world class fast-food in more than 100 countries. McDonald's chain is spread all over the world. 70 % restaurants of Mc Donald's are local and independent franchisee which own and operate globally. McDonald's holds a major part of the share in the globally popular restaurant industry in approximately all the countries where it is operating its services (About McDonald's, 2006).
//After understanding the background of the company that is Wal-Mart, the strategic choice of the company is identified. The various strategic choices for the company are discussed, as prior information. The main strategic choices are global strategy, functional strategy, marketing strategy and product development strategy, etc. The knowledge of these strategies will help the user to understand the effectiveness of strategies of the company.//
Identification and Analysis of main strategic choices of McDonald's:
McDonald's has joined the list of Fortune 500 corporations. The strategic planning for marketing needs to be very effective. McDonald's provide its menu in other countries according to the culture of different regions. For example, in India, the non-vegetarian list of food includes chicken and fish items only. Beef is not included in the menu because in India it is believed to be as sacred. McDonald's also incorporates social responsibility in its strategy.
Lot of its products have an exclusive and distinctive packaging designs to provide insulation, help in making sure that the food is safe, and making them easy to carryout. This gives them a lot of continuing opportunities to reduce the impacts of their packaging on environment and to provide industry leadership ...
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