Environmental Factors Paper
Prepare a paper in which you identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following:
a. Select an organization with which you are familiar that conducts both domestic and global marketing.
b. Discuss the high-level domestic and global environmental factors that may impact the organization's marketing decisions.
c. Explain how technology impacts the organization's marketing decisions. Analyze the importance of social responsibility and ethics as related to the organization's marketing.
Environmental Factors Analysis of McDonald's
McDonald's is one of the chief international retailers in providing foodservices to its customers. There are more than 31,000 local restaurants, which cater nearly about 52 million people every day by providing world class fast-food in more than 100 countries. McDonald's chain is spread all over the world (McDonald's, 2009). 70 % restaurants of Mc Donald's are local and independent franchisees, which operate globally. McDonald's holds a major part of the share in the globally popular restaurant industry in approximately all the countries where it is operating its services (McDonald's, 2009). It doles out some of the favorite foods all around the world like World Famous French Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin (McDonald's, 2009).
Among the most precious and renowned brands of the world, McDonald's is one. Approximately on all the countries where the McDonald's operates its services, it holds a major share in the global renowned quick service restaurant industry of the informal eat out market (McDonald's, 2009).
McDonald's is a global organization which uses market research to understand the market environment before making any decisions related to market. This will help the company to identify the favorable and unfavorable factors in the environment from the standpoint of the firm. The environmental factors that affect the restaurant industry in which the McDonald's is operating are: political factors, economic factors, technology factors, social-cultural factors and legal factors (Wheelen & Hunger, 2001).
Political Factors and legal Factors: Political environment exercises great impact on any industry and business. The developments on the political front affect the economy all the time and thus, the economic environment is a byproduct of the political environment (Kotler, 2002). In addition to the government and legislative measures, institutions like media, social and religious organizations and pressure groups and lobbies of several kinds, are also a part and parcel of the political environment. The political factors affect the productivity and profitability of the ...
The solution examines the environmental factors affecting global domestic marketing decisions from McDonalds.