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Environmental Factors and Domestic Marketing Decisions - Orbits Worldwide

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Please list how domestic/global marketing decisions can be affected by factors in the environment.

Include:

a. Pick an organization that engages in global and domestic marketing
b. In terms of the company's marketing decisions, what impact do environmental factors and high-level domestic factors have?
c. What impact does technology have on marketing decisions?
d. What is the purpose of ethics and social responsibility in terms of the marketing of the company?

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Environmental Factors

Identify the environmental factors that affect global and domestic marketing decisions. In your paper be sure to address the following:

a. Select an organization with which you are familiar that conducts both domestic and global marketing.

The organization selected is Orbits Worldwide online travel company. It has operations in the US and it also has operations in Europe under the name ebookers.com, hotelclub.com and ratestogo.com. This company has operations in providing travel services. The company mainly started as a low-cost airlines ticket company. Originally the company was formed by the airlines Continental Airlines, American Airlines, Delta Air Lines, Northwest Airlines, and United Airlines. So it was able to get the best discounts from these airlines.

b. Discuss the high-level domestic and global environmental factors that may impact the organization's marketing decisions.

The company was impacted by the antitrust law of the USA because the company was started by major airlines of the ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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