Select an organization with which you are familiar that conducts both domestic and global marketing 350 Words
I have selected Nestle as an organization for this assignment. 350 words.
a) Discuss the high level domestic and global environmental factors that may impact he organizations marketing decision
b) Explain how technology impacts the organizations marketing decisions
c) Analyze the importance of social responsibility and ethics as related to the organization's marketing
Discuss the high level domestic and global environmental factors that may impact he organizations marketing decision
High level domestic factors that impact organization's marketing decision making are state of domestic food/beverage industry, domestic economic conditions, competition in the domestic market, pricing of various media such as television, radio and print media, taste and preferences of domestic customers, etc.
High level global environmental factors that affect Nestle's marketing decisions are culture, taste and preferences of each unique foreign market that vary significantly from one country to another, cultural sensitivity issues pertaining to each unique foreign market, competition from local and global players in each domestic market, state of global economy as well as prevailing ...
Discuss the high level domestic and global environmental factors that may impact the organization's marketing decision.