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Environmental factors in domestic and global marketing

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How do environmental factors differ in domestic and global marketing plans?

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Economic Environment: You have to look at the economic stability of the country entering in global marketing plans as you need to take into account the communications and distribution networks needed to conduct business in a particular country. These are all components which you would already be comfortable with and which would have already been researched for a domestic marketing plan. Also, in many countries, their communication and distribution networks may be almost non-existent or may be hard to ...

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This solution discusses environmental factors in domestic and global marketing.