Purchase Solution

McDonald's Brand Marketing Strategies

Not what you're looking for?

Ask Custom Question

Write a summary of Case 14 McDonald's: From Big Mac to P'tit Plaisir (page 207). In your summary, be sure to discuss the external environment in which McDonald's operates and how the environment influences its strategy.

Text Book:
Hitt, Michael A., Ireland, R Duane, Hoskisson, Robert E. (2013). Strategic Management: Competitiveness & Globalization, 10th Edition. Cengage Learning.

ISBN: 978-1111825874

Purchase this Solution
Solution Summary

The review into brand marketing strategies for responding to external environment. 451 words.

Solution Preview

Greetings,

Hope you are well.

--Write a summary of Case 14 McDonald's: From Big Mac to P'tit Plaisir (page 207). In your summary, be sure to discuss the external environment in which McDonald's operates and how the environment influences its strategy.

Consider, the summary write up for your assignment on the basis of stimulus that entail McDonald's external environment in dealing with competitors as well as market position (product line). In doing so, the summary is focusing on the marketing strategies in place, such as, the Porter's strategies matrix for offering leadership as a way to strategic offer placement of product available more acceptable to consumers than competitors. In reviewing the Big Mac as a product line of ...

Solution provided by:
Nichel Anderson, MBA, PhD (IP)
Education
  • BA, American Intercontinental University
  • MBA, American Intercontinental University
  • PhD (IP), Grand Canyon University
Recent Feedback
  • "Thank you!"
  • "Thank you"
  • "amazing"
  • "No comments "
  • "No comment"
Purchase this Solution
Free BrainMass Quizzes
Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Lean your Process

This quiz will help you understand the basic concepts of Lean.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

View More Free Quizzes
Related BrainMass Solutions

  • Wendy's and McDonald's: Marketing Executive

    62082 Wendy's and McDonald's: Marketing Executive You are a marketing executive at a fast-food company and have been asked by your supervisor to evaluate the positioning of two of your major competitors, Wendy's and McDonald's.

  • Applications in Marketing : Mcdonalds

    Brand Globally but Advertise Locally? An Empirical Investigation, International Marketing Review, Vol. 9 No. 4 Wikipedia (2010) List of countries with McDonald's franchises.

  • Business & Functional Strategies

    id=166795 Business and functional strategies are examined. Marketing and production strategies to support its competitive strategy effectively is determined.

  • Hospitality Marketing Effectiveness Memo

    If not, how can the organization modify its marketing strategies to better target its target audience? o How do the organization's marketing strategies affect the organization's brand image? Are they effective?

  • SWOT analysis

    How would you compare McDonald's and Wal-Mart's growth strategies? Perform a SWOT analysis of McDonald's as a part of your response to the questions.

  • Strategic Management and Case Analysis of McDonalds

    Changes in marketing mix strategies: Company should create some changes in current marketing mix strategies to overcome on obstacles or barriers and adopt new marketing mix to compete with competitors and increase its market share (Haberberg & Rieple,

  • Consumer Management

    Different organizations use various strategies to attract the customers, expand their market share and satisfy the customers' needs. McDonald's and hospitals use various consumer management strategies.

  • McDonald's & Apple's Brand Image in U.S. vs Overseas

    There is a great deal more standardization in McDonald's menu, marketing and decor in the U.S than overseas. This is different than the brand image of Apple overseas.

  • McDonald's Corporate Strategy (evaluation)

    5) What other organizational and marketing strategies does McDonald's use that makes them successful?

View More Related Solutions