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McDonald's Brand Marketing Strategies

Write a summary of Case 14 McDonald's: From Big Mac to P'tit Plaisir (page 207). In your summary, be sure to discuss the external environment in which McDonald's operates and how the environment influences its strategy.

Text Book:
Hitt, Michael A., Ireland, R Duane, Hoskisson, Robert E. (2013). Strategic Management: Competitiveness & Globalization, 10th Edition. Cengage Learning.

ISBN: 978-1111825874

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--Write a summary of Case 14 McDonald's: From Big Mac to P'tit Plaisir (page 207). In your summary, be sure to discuss the external environment in which McDonald's operates and how the environment influences its strategy.

Consider, the summary write up for your assignment on the basis of stimulus that entail McDonald's external environment in dealing with competitors as well as market position (product line). In doing so, the summary is focusing on the marketing strategies in place, such as, the Porter's strategies matrix for offering leadership as a way to strategic offer placement of product available more acceptable to consumers than competitors. In reviewing the Big Mac as a product line of ...

Solution Summary

The review into brand marketing strategies for responding to external environment. 451 words.

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