Overview of Bozell Worldwide Grey Advertising Agency
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I would like an overview and evaluation of the Bozell Worldwide Grey Advertising agency into two different sections. One should describe the agency's unique aspects, strengths, services, approach to marketing communications, specialties, client list, and so forth. And the other should be your opinion of the organization as a marketing communication firm. Your perception of BWG Advertising will be appreciated and considered.
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This detailed solution provides an overview and evaluation of Bozell Worldwide Grey Advertising agency. It describes the agency's unique aspects, strengths, services, approach to marketing communications, specialties, client list, and so forth. It also gives an opinion of the organization as a marketing communication firm. APA formatted references are included.
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Bozell Worldwide Grey Advertising Agency has been in business for ninety years. Their work includes the iconic "He ain't heavy, Father, he's my brother," "Pork, the other white meat," and the milk moustache. The agency features clients like "Jeep, Chrysler, Mutual of Omaha, Union Pacific Railroad, Verizon and Taco Bell" (Bozell, 2013). The agency was the eighth largest advertising group in the world with offices in 51 countries in 1998. In 2001, a group of employees bought Bozell from the Interpublic Group of Companies (one of the big four global advertising holding companies) and Bozell became an independent agency. In 2012, Robin Donovan and Kim Mickelsen became the sole owners of the company. It is the only nationally recognized advertising agency representing major brands and Fortune 500 companies that is owned entirely by women.
The Bozell agency lists strategy and planning, brand consulting and ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
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