Launching groundbreaking integrated marketing campaigns
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You are part of the creative task force of a leading advertising agency with a reputation for launching groundbreaking integrated marketing campaigns that are driven by the unconventional combination of a variety of media, providing rich and engaging experiences to consumers.
Paramount Studios has invited your agency to present concepts for the release of the studio?s latest Sci-Fi action thriller and it?s up to you to set a new benchmark for your agency?s outstanding integrated marketing standards.
Please pick a minimum of three media that will be integrated in your campaign. You can choose from Internet, Mobile, Branded Entertainment, Gaming, Outdoor, and Print.
Develop a strategy that will engage the user in the campaign. The campaign sets out to engage the consumers in the campaign and to spread the assets through viral channels.
Traditional media placements can be used to generate an initial buzz, but the campaign goal is to achieve the largest possible impact with a modest media budget.
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Solution Summary
You are part of the creative task force of a leading advertising agency with a reputation for launching groundbreaking integrated marketing campaigns. pick a minimum of three media that will be integrated in your campaign.
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The first media chosen for my campaign will be Internet. Internet has unparalleled reach in today's world and is accessed by billions of people worldwide for information and entertainment. There can be no better place to promote the new thriller than internet.
Our internet strategy will start with the establishment of a comprehensive web portal about the movie, that will offer posters, information about character, previews/ trailers and will also sell merchandise related to the movie. The web portal will be very interactive, user friendly with lots of ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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