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The Marketing Scene - Lifestyle Campaigns

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Why are "lifestyle campaigns" an effective method in advertising?

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Solution Summary

This solution discusses why lifestyle campaigns are effective methods in advertising. Examples and references are included.

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Lifestyle campaigns capture consumer's attention by engaging consumers in a feeling of belonging. Traditionally, a mother might see a printed advertisement of a picture of a happy family in front of their SUV and feel an emotional draw to the vehicle. Lifestyle campaigns tap into consumers desire for a community. To this end, Internet social networking sites provide a great way to engage consumers in lifestyle campaigns. While consumers interact with peers or on blogs and pages of interest, marketers are able to strategically target consumers based upon their lifestyles and interests. Facebook, for example, supports "an average of 140 new applications being added each ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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