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Consumer behavior, past and present lifestyles

Looking for an OTA knowledgeable in this area of expertise. I am looking for someone who can write the answers IN HIS/HER OWN WORDS (CLEAR WRITING and PROFESSIONAL)- NO WIKIPEDIA (if you can't write the answers in your own words, please don't accept the assignment):

Important note: Please answer the following questions writing between 200 to 300 words to each questions.

1. What is consumer behavior? What is the importance of consumer behavior within the framework of marketing? How have competitive marketing techniques adapted to the increasing sophistication of consumers? Please provide at least one brand-specific example.

2. What are three aspects of your lifestyle that are different from your parents' lifestyle? What impact does this difference have on the strategies organizations use to market to you compared to your parents? Why?

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Consumer behavior is how the consumer reacts or acts upon seeing the marketing effort. Consumers are the most important part of the marketing plan, or they should be. Targets are decided and then marketing is created to appeal to those in the target audiences and anyone directly connected to those in the target market. For example, a company that targets children or the elderly will also want to create marketing that is friendly to those not directly marketed to. Competitive marketing has changed by making the targets more important and the images they appreciate the most part of the ...

Solution Summary

A discussion on consumer behavior. Another discussion on the differences in parents' lifestyle compared to a person's current lifestyle.