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To those who research consumer behavior, what is the difference between a culture and a set of values?

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To those who research consumer behavior, what is the difference between a culture and a set of values?

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In my opinion, culture is "a way of life", and values define this life.

There are many different cultures in the world. People who come from different ethnic backgrounds might have different cultures. Some cultures are individualistic, while others are more communal. Culture can encompass codes of manners, dress, language, religion, rituals, norms of behavior such ...

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