Types of Customers, Factors Affecting Consumer Behavior
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Describe the different types of Goodwill customers.
Which of the four sets of factors affecting consumer behavior do you believe most strongly affects consumers' purchase decisions from Goodwill?
How does Goodwill's recognition of consumer behavior principles affect its marketing mix?
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Solution Summary
Goodwill types of customers and the factors affecting customer behavior are determined. How Goodwill applies the consumer behavior principles is analyzed. The solution is 504 words with 1 non-APA reference.
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Describe the different types of Goodwill customers.
• Low-income. Shoppers with below average income and can't afford buying at first-run stores or pay items with regular or sale prices.
• Bargain shoppers. Buyers who always seek for good deals when purchasing items.
• Fashionistas. Some of them start the trends as they put together their own creations to show style and fashion.
• Status-minded. People who shop for items with top brands and willing to pay higher for branded items in order to keep their status.
• Tech-savvy. Online shoppers who prefer convenience shopping.
Which of the four sets of factors affecting consumer behavior do you believe most strongly affects ...
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