I need help with a Segmentation, Targeting, and Positioning Paper about Dell Computers. I need to address the following:
a. Examine the role that consumer behavior plays in the positioning of the selected product or service as it relates to basic marketing concepts.
Be sure to cite at least one outside reference.
Segmentation, Targeting, and Positioning Paper
DELL - From start up to a market leader
Dell Inc., together with its subsidiaries, engages in the design, development, manufacture, marketing, sale, and support of computer systems and services worldwide. It offers desktop PCs and workstations; notebook computers; servers and networking products; and storage solutions, including storage area networks, network-attached storage, direct-attached storage, disk and tape backup systems, and removable disk backup. The company also offers third party software products, which comprise operating systems, business and office applications, anti-virus and related security software. (Yahoo, 2009) Key highlights of this company includes:
? A start up by Michael Dell in 1984 with $1000
? In 2005, it became world's largest direct selling computer company with 57600 employees in 80+ countries and customers in ...
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